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TOP TEN TIPS
ON MAXIMISING THE VALUE
OF YOUR BUSINESS

by Rupert Cattell



The process of selling a business is all about eliminating the reasons for a prospective purchaser to say no. If you are considering selling your kennel or cattery then there are a number of simple steps which you should follow in order to not only maximise the price for your business but also, and more importantly, to ensure that the business is presented for sale in the best possible light.

If your kennel or cattery is over-priced or poorly presented then it could languish on the market for months. Continually advertising it will make it look stale and give potential purchasers the impression that there’s something wrong with it.

Even more importantly having your business for sale over an extended period will disrupt day-to-day operations and could cause you to take your eye off the ball with potentially disastrous consequences.

A business transfer agent or broker will be able to provide you with an accurate indication of the worth of your business and will also be able to differentiate between serious buyers and those who are simply time wasters.

Therefore, if you are thinking of selling your cattery or kennel, we have outlined below Ten Top Tips:



TOP TEN TIPS

1. Keep immaculate records, especially accounts. Anyone buying your business will want to go through a due diligence process. Make sure you declare all the takings and expenses. Any discrepancies in your book-keeping will only serve to give the prospective buyer more ammunition when negotiating the price of the business.

2. Ensure your business is accurately priced for a sale. There is little point in putting an inflated price on your business and hoping that someone will pay over the odds. It is important to remember that purchasers are not fools; most potential buyers of kennels and catteries will have looked at a number of businesses and will know if your business is not in line with the general market.

3. Introduce technology. Computers are now used far and wide for invoicing, stock listing and accounting purposes. If a buyer is already computer literate, your business will immediately become a more appealing proposition.

4. Employ the best staff you can. Many prospective buyers like to come into your business disguised as a customer to gauge the atmosphere and efficiency of the business before indicating that they are interested in buying. It is also true that a lot of new business buyers will want to retain existing staff to ensure the smooth running of the business. Therefore it is important to always view staff as a key business asset.

5. Staff, clients and suppliers can all be unsettled by the impending sale of a business. Although many owners sell their business on a confidential basis for precisely these reasons, retention of staff and suppliers may be important to prospective purchasers and incentives should therefore be considered.

6. Review your involvement in the business. Ensure the business can operate without you - both in terms of management and client loyalty, and that clients are loyal to the business and not just to you. You might want to consider offering to stay on for a hand-over period or perhaps to advise the new owner on a consultancy basis.

7. Consider how to maximise your profits in the period leading up to the sale, but do bear in mind that potential purchasers may be wary of sharp increases in profits as the result of stringent cost-cutting exercises. They will need to know that any increases in returns are as a result of sustainable growth, not just a flash in the pan.

8. Many purchasers will want to know the reasons behind the sale of any business. Therefore you need to have a clear motive for selling - whether retirement, to finance a new venture, or perhaps you have developed the business as much as you want to - against a set of pre-defined criteria. Make sure you have all the answers to hand.

9. Once you decide to sell, you should appoint a professional to do it for you. There is always the temptation to do it yourself, but a Business Transfer Agent will market the business professionally, carefully vet potential purchasers and liaise with all parties throughout the negotiations, leaving you free to run your business. Appoint an Agent to handle the sale of your business who gives you the confidence that they understand the market and will sell your business for you.

10. Do remember however that the highest offer isn’t necessarily the best if it doesn’t result in a sale, and be sure that any potential purchasers are thoroughly vetted by your adviser - particularly for their financial ability to proceed - before accepting their offer. An experienced adviser will be able to do this for you.


The sale of any business is a delicate process, and one which can break at any time, so make sure that you are prepared for all eventualities, and do not become disheartened if your first offer does not come to fruition.

Rupert Cattell is Managing Director of Redwoods Limited, one of the country’s leading business transfer agents with offices throughout England and Wales.

Call 0800 269 216 to speak to your local office, or visit
www.redwoods.co.uk.